Ice lotto – a full review
icelotto is a leader among the online lottery carrier service providers. It has gone through some transitions and balanced at a good spot. Veteran players can notice the change of recent couple of years – new features, better stability, screen support, and a new app. Lottery industry experts see icelotto’s impressive booths at gaming exhibitions and can only aspire for such a positive momentum. Not all is sunny as the basis of the icelotto site is quite old and new features and elements are designed and developed to match the now outdated theme. icelotto is powered by Lottoyard’s platform and makes the most of it by using practically every feature it provides. Features and management are this brand’s highlights, but there are some past wrong doing to amend. All these will be covered in great details on this comprehensive review. Some of the elements taken into consideration are number of lotteries tickets are available for, payment methods processed, hidden fees, and more. No stone will be left unturned, and by the end of this page you’ll be left with a quick summary and a score. These two should help you make up your mind about icelotto.
To carefully and truthfully review the services Icelotto provide its players, several review aspects were gathered to provide a comprehensive image.
Each one of the above review aspects is important on it's own, and some readers would prefer to focus on just some that they care most about, but as a group they cover everything a new and experienced player would want to know about Icelotto as lottery ticket carrier services provider.
Under this section are the measurements Icelotto takes to keep the site secure, players data inaccessible to those of malicious intent, and servers stable. It’s of the utmost importance as you, an online lottery player, put your trust in the brand you buy lottery tickets from. This review aspect checks Icelotto is trustworthy.
At the bottom of the site you’ll find several completely irrelevant trust logos and icons – iceSecure, ice+Responsible, guarantee 100% satisfaction, and Player Satisfaction score – they, of course, had no weight on score as they have no meaning or completely bias. This is even though this practice in not recommended. Only verified security services and audits take part. icelotto meets the security requirements and there's no reason to worry about account details reaching wrong hands.
Icelotto is powered by Lottoyard’s online lottery ticket carrier platform. This platform, while not polished, offer a varied set of features and product types and icelotto makes use of most of them. They offer far more than the online lotto industry’s standard and really stand out on this review aspect with very few competitors scoring higher. Any lottery player will find a product to match his needs and wants, from those coming for the first time and want to try out to those who have been playing for years and playing big.
icelotto offer four different product types, each one has it's own benefits, and together they cover almost every player need. Not all is perfect, product description is missing on some occasions. Pricing can get a little complicated for comparison, it's hard to tell if a bundle is priced to save a player money or just look like it.
Just as Lottoyard’s platform products are put to use on Icelotto, the features are to. Many of what the powerful platform offers comes into play on Icelotto’s site. Some nice to have but not so important features are missing, will probably show at some point in the near future.
icelotto got the key features right, there's room for improvement, but there always is. Cart is a big step for competitors to gap. There's a constant stream of updates to the site, and tracking how well icelotto perform on these same features in the following months would be interesting.
Players switch between devices many times throughout the day – mobile, tablet, office PC, and home PC are a standard for many. The services that not only supports, but cracks user needs and usage, platforms wins! Users make use of these devices on different times of day, and on different locations. A good service to users would be to tailor the user's experience to the platform he's using.
One one hand, icelotto released a nice app for iOS and Android, but on the other, the overall web experience is lacking. There was no though put into tablet view, and that's a shame. Mobile has a more tailored experience, but limited functionality and unimaginative UI damage the flow. They'll have to put the same effort to the web design as they did with the app.
Players are used to getting an extra boost from gaming operators. Promotions are a tool of acquisition, and the more attractive, the more new players they will draw in. It's important not to relay on this aspect exclusively, as it is of low importance on the long run.
icelotto reward players for the expected actions – first purchase, loyalty, purchase for future draws (multi-draw). This is were lottery carriers fall short behind other gaming operators. Hopefully we'll see better bonus engines on lottery platforms so players would enjoy a bigger variety of bonuses and rewards. icelotto score well on this as they make full use of the platform's tool set.
Only comes into play when things go wrong or unclear, many consider this as a nice to have element thinking nothing could go wrong with something simple as completing a lottery line purchase. This review gives it the proper attention, and score it accordingly. You'd want your lottery carrier to be responsive at as many days of the week and hours of the day as possible. Also, the number of contact options is of great importance, the closer you get to the person dealing with your issue, the better.
Having a phone number icelotto's customer support answers on is a great benefit. Email and live chat are important, but create a distance between the service provider and it's players. Missing is a contact form. It's something so simple to implement, icelotto not making use of it is strange. All in all, icelotto do very well with the customer support they offer players and visitors. Other brands should follow and align to icelotto's standard.
What is missing- Icelotto is offering the desired features you’d want to have at your online lottery ricket carrier. They might be rough and in need for polish, but they’re there. The features missing are those who are nice to have. Shortage is at the basis of the study of economics as it is what forces use to make decisions and choices. Icelotto has a limited amount of resources – designers, developers, QA, etc. – and so it has to prioritize. Best would be to refine the current site and its functionality before going to developing new features. But once they do, these are some that are needed.
- Favourite numbers- Lottery players are highly superstitious and most would play the same lines over and over for years, and add to theme some randomly generated ones. There’s no way of setting liked numbers for future use.
- Repurchase – having the ability to repurchase an expired product from within the account details pages. There’s no need to have loyal players go through the purchase funnel for products they already bought in the past. It’s an issue of UX of the site.
icelotto of today is a trustworthy brand with a good customer support, variety of product types, useful features, and handy mobile application. There's a dire need to polish the web experience, a relatively simple feat for tablets, but a complex one for mobile. icelotto stands with the top lottery brands, but needs to make an extra effort to really shine. Good luck with your next lottery line!