The Lotter is not only a leader among all online lottery sites, but one of the first established (2002). Over the years it has shown stability and reliability. Nowadays it is getting a run for it’s money in recent years from the new brands that seem to launch every month. The Lotter appeared on several news items across the web in regards to big winners taking home prizes bigger than $1,000,000. Most notable winner showed up to personally claim a Megabucks jackpot of $6,400,000 ! The Lotter is completely free of service providers and uses own platform, this is a huge advantage as each feature, bug fix, or upgrade, has a quick time to market – The Lotter prioritizes development by its business needs.
There are many review elements that can be taken to consideration, not all are included, but those with biggest value and weight to making a choice of weather to complete a purchase with the operator or not. These are the ones The Lotter will be reviewed by:
This review aspect is of the highest importance, and should be a deal breaker for any potential lottery player. It measures the relevancy of tools and services The Lottery makes use of in order to keep all data transactions between the player’s computer or mobile device and it’s servers. Failure to pass this test makes all other review aspects irrelevant. It is a sign of trustworthiness and good intent.
The Lotter does well protecting its players data and satisfaction. Upgrading to a more secure SSL certificate is something to look for (updates to follow), but definitely not a deal-breaker. The Lotter has a solid reputation and is considered trustworthy. Customer support has a quick response time, and seem to make an effort for resolving player’s issues.
The Lotter is not a licensee of any online lottery platform, this is both a blessing and a curse. They have complete development freedom – no dependencies on the service provider’s schedule, shorter time to market of new features – to answer their players’ needs. On the other side, they’re not benefiting the collective experience of all the platform’s white labels. Also, develop once and use on multiple brands is more cost effective. With these business considerations in mind, these are the features The Lotter polished over the years:
The Lotter offers an unbelievable selection of 49 (!) world lotteries. This means that as a Lottery player The Lotter must certainly has a lottery to match your preference, and you can play more often as there is always a draw just about to close. This is probably the biggest selection in the online lottery industry. Considering they need to have someone at a local kiosk to complete a purchase and support scanning each lottery ticket, this number of lotteries is even more impressive. The Lotter excel with basic but solid product list and a huge variety of lotteries.
While products answer players’ immediate need to buy a lottery ticket, features form their experience and designed in the mind of creative Product Managers to enhance a session, and hopefully gets them coming back. Shorten flows means players are getting what they came to The Lotter for quickly. These are the ones The Lotter has:
With a limited, but well developed, features list, The Lotter scores high on this carrier aspect. There’s everything a lottery player needs for a great experience. Systematic and Multiplier are the top features The Lotter has to offer its players – not only that other carriers don’t provide these services, they are easy to use, and definitely raise the bar for the industry in terms of UX. One, uncommon, feature is missing – shopping cart. There’s only the option of completing one product purchase with each transaction. A shopping cart makes sense as online lottery is more of an e-commerce type of service/ product and a cart would allow a mixture of products with each purchase.
Online service providers face an interesting challenge of tracking their users’ funnel between screens – mobile web and app, tablet web and app, home and office PC, home and office laptop, and TVs. An average user (if there is such a thing) could migrate between three to four screens during the day. Each screen has it’s own functionality and time of day it’s in use – most don’t feel comfortable with completing a purchase over a smart phone, and would prefer to research for a service over a mobile device, but complete the funnel on the home PC. Tailoring a UI to match the platform functionality is a true challenge holding a reward. It should be easy for The Lotter to shine here as it’s competitors are behind in an already backward industry. The Lotter have the benefit of accumulated data and experience gained throughout the years of being practically competitor free.
The Lotter’s achievements on this review aspect are unmatched – a lot of thought was put into the different site views, and a lot of effort was put into developing three apps. There’s some minor issues with communicating these apps to mobile device users who go to the site.
Promotions are one of the tools marketing and customer relations have to reward player for engaging with The Lotter. They are used for acquisition of new players, retention of existing, or reactivation dormant.
Promotions are straight forward and cross industry. All operators use the same offers to attract players, just different rates. What should be an interesting review aspect is a completely generic one, and The Lotter has no excuse. As it is using it’s own platform, there really is no reason why they shouldn’t bring some news and lead the industry.
There’s usually very little use of customer support, especially in comparison to other review elements. But a lottery player need to know there someone on the other end of a line that can assist in real time, or as close to real time as possible.
There’s not much more The Lotter can do to score higher on this review aspect. They support 15 languages on a 24/7 live chat service, publish 7 toll-free customer support phone numbers for 7 languages supported, a fax number, and a contact form. High availability, on multiple channels, and multilingual.
The Lotter have been around for many years, far longer than it’s competitors. During these years it took the time to polish the products, add features, tackle the mobile platform, and most importantly, build an unparalleled customer support service. They still have a long way to go as there are features other are offering, such as a cart, but have not yet perfected. The gap is narrowing, but still substantial. The Lotter get’s a sign of approval with ease, there are just too few that does lottery ticket carrying so well. If you’re in the market for an online lottery ticket, give The Lotter a try. Good luck!